SAFRIADI, Safriadi; WIDYASTUTI, Arini; CHANDRA, Wahyu. Marketing as Culture: An Applied Anthropological Study of Esteh Indonesia’s Franchise Business Strategy. Ethiopian Renaissance Journal of Social Sciences and the Humanities, [S. l.], v. 13, n. 1, p. 1–23, 2026. DOI: 10.20372/erjssh.v13.i1.1. Disponível em: https://www.erjssh.uog.edu.et/index.php/ERJSSH/article/view/1117. Acesso em: 16 feb. 2026.